After seeing Limitless I find myself wondering why I haven't heard many strong opinions from people or critics. Watching it for the first time was a blast from start to finish and while it's not a perfect movie by any means, it is definitely a fun thrill ride. Eddie Morra is an aspiring writer having extreme difficulty writing his book, but when he bumps into his ex-wife's Brother his life is immediately turned upside down. He is offered a new drug that will allow him to use 1000% of his mental capacity. The very basic concept alone is quite interesting and fun but the places the plot actually goes are quite fascinating. He finishes writing his book very quickly and soon realises the drug can be used for so much more than that and thus begins his accumulation of a lot of money. The character played perfectly by Bradley Cooper could not have been better cast for the particularly charming and suave Eddie Morra well at least once he begins taking the drugs. At it's core Limitless is a movie that shows what happens when you get involved in something greater than yourself and how easy it is to get in over your head. It fantastically represents how having something so powerful and useful will lead to certain involvements and difficult situations, but it doesn't bother cramming a message down your throat to tell you "hey drugs are bad" which is unexpected and admirable. Limitless also pushes the boundaries of it's rating and it helps to believe the brutality and seriousness of it all and you get the feeling of falling deeper and deeper into a situation that is not exactly easy to get out of. Robert De Niro is also quite good as the experienced business man but I find that he doesn't own the role like Cooper does his. Granted there isn't as much to do with his character but I couldn't help thinking of a few other actors that could have played it just as good. Limitless grounds itself in a harsh reality even if the concept of this drug might be unrealistic it doesn't suspend the disbelief in such a way that you can't be surprised or shocked at times. I also love the effectiveness of it's visual style and how it indicates what the drug is doing and when it has been taken. The direction the film takes is definitely interesting but I couldn't help but wonder if it was really the most exciting way to take the concept. Don't get me wrong I love the plot and I loved how things unfolded like I already explained but I just think there might have been bigger things it could have done but it might have been at the expense of it's realistic type world. Another gripe I had was that there were a few sub-plots introduced that kinda get lost or resolved a little too quickly. I don't want to spoil or go into detail about such things because I believe the less you know about the movie the better and I practically knew nothing. Limitless excites and invests you in the world and more importantly the circumstance and situation. It introduces a charming main character and an enjoyable right but at times it slows down and you wonder why it didn't go in another direction even though the one it took is still fairly interesting. I often complain about movies not making full use of its concept. Limitless is a little different. I do honestly believe it makes fantastic use of its concept but there are better ways it could have executed the ideas. The acting is pretty standard across the board but Bradley Cooper does a stand out job. All together it is extremely fun and has a lot of style and an interesting story but at times is a little frustrating and forgets a few things it sets up but this doesn't stop it from being a pretty great ride .