Art & Copy
Synopsis
Art & Copy reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns.
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The last scene of this, where the circle-jerk is building towards it's final triumphant crescendo, and ad-men are literally spouting things like "I believe advertising can.. ah.. (*single tear welling in corner of eye*) change people's lives".. is so outrageous I was speechless when it ended.
If you're interested in hearing what the biggest players in the ad game have to say, then this is the film for you my friend. Just don't be surprised that what they have to say is a raging river of self-aggrandising, hyper-sentimentalised "we're creating dreams" bukkake that should make any sane person feel dirty in a way that a belt sander can't help you with.
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Old people talking about how they changed the world by selling more shit. Great flick.
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Simply because an idea proves to be successful and a few people get very rich because of it does not mean that the person responsible for that idea is worthy of praise - that is not something that you will learn from watching Art & Copy. These titans of the advertising world, these mercenary propagandists of consumerism and the industries of culture are all rich enough to spare a moment for introspection, and, finding themselves sans anything profitable to hawk, it seems they've decided to make a stirring advertisement for themselves. This is a decent documentary, but it may document with slightly more nuance than Doug Pray actually intended.
These ad men and women are the picture of conceit. Their unflappable…
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The first and yet the greatest documentary about advertising. Incredibly inspiring.
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Film 17/100 of the Jeapardous June Challenge
Wow, what a bore.
This is the kind of movie I have the most trouble sitting through, the kind that aren't incompetent or bad (with those it's fun to watch the train wreck), but rather the kind that are just yawn inducing.
I'm marginally interested in the subject matter of this documentary - the history of innovation in advertising - so a good doc could have had me pretty hooked. Instead, Art & Copy is really just a bunch of advertising people talking about their glory days.
Some of the sections are interesting, like the interviews with the guys who made the "1984" Apple commercial, but those moments are relatively brief, and I could barely stay awake for the rest of the film.
Overall, Art & Copy felt like a bunch of audition tapes for some modern day Mad Men. Stay away unless you're really interested in the subject.
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I enjoyed the documentary but mainly because of the interviews, I wasn't very fond of the structure of it, the whole thing with the guy that sets up the billboards and the shuttle launching satellite seem out of place when the real star of the show are these creative people who put forth both ideas and anecdotes that are very interesting.
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I enjoyed the documentary but mainly because of the interviews, I wasn't very fond of the structure of it, the whole thing with the guy that sets up the billboards and the shuttle launching satellite seem out of place when the real star of the show are these creative people who put forth both ideas and anecdotes that are very interesting.
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Nice insight into a subject that often divides people, Advertising. Anyone who wants to see the power of advertising first hand and how it can single handedly grow multi billion dollar companies overnight, then check this out.
It also has an interview with George Lois, the original 'mad man'. Don Draper ain't fit to lace his shoes. If you don't agree, go fuck yourself!
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I work as a copywriter at an advertising agency. Seeing ART & COPY should have been a life-affirming thing for me. This is a movie that speaks directly to me. One that elevates my predecessors to mythical heights. A film that bluntly and earnestly positions creative advertising as a genuine, world-changing art form. This is a work that offers unprecedented access into the minds of my creative forefathers and mothers. This is my chosen life path, put before me on screen and celebrated as it rightly should be. This film is the proof that the work with which I’ve chosen to consume my life is not frivolous, but rather infinitely fruitful. This was to be my own cinematic road to Damascus!…
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Herausragende Kampagnen, tolle kreative Köpfe, gutes Tempo.
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What I really liked is the art of the cover!
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It’s easy to hate advertising, and there are probably documentaries about their dark side available, but this documentary focuses on the positive. The thesis is that advertising, when done well, can be an art form. This isn’t a new idea but it is one that’s well argued here, largely because the docket of interview subjects is really impressive. They talk to the people behind “Got Milk,” “Just Do It,” “Morning in America,” and of course the 1984 Mac ad among many others. Pretty much every particularly memorable ad campaign is covered. The movie lacks the narrow focus and narrative through-line to really make a special piece of work, but for those interested in the subject (and I am), this makes for a good watch. But I’m still going to be skipping ads with my Tivo.
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Interesting subject matter and interview subjects but so blandly handled in direction and editing.