Turns a movie about the history of a font into a study of the subliminal, of individualism, of unity, of what it's like to be obsessed with minutia, of old vs new, of modern culture, of being more aware of the world around you and ALSO about the theory of designing a font.

It's not the best documentary ever, but it's a well constructed film and a damn impressive feat.

Really well made and enjoyable by non-designers, don't worry!

Are you a "typomaniac?" If you come out of this movie with a crush on Helvetica, as Hannah's friend Jenny did, then you know that the answer to that question should be: "Yes!" This documentary, done on the typeface Helvetica's 50th birthday, manages not only to tell us about this particular typeface but to remind the general viewer that type is now a design element that is all around us. In the various attitudes and feuds of the type designers that are interviewed, one also gets a glimpse of the passion that art arouses. Yes, even those who practice the art of graphic design. I watched the extras for this which I never do but I was so captivated by the designers' passions that I just had to see more. Obviously I'm a typomaniac too.

Inner Graphic Designer Me: YES! This is so...awesome
Every other part of Me: .....It's just a bunch of old people talking about font.

This movie doesn't only tell you the origin and the extreme influence the font has brought upon society, but tells you how it has brought a new "expression" to the art of typography and advertisement.

I really can't tell what this movie would be like from a non-graphic designer-y point of view but it was really interesting and loved the passion the interviewees had about fonts. A must graphic designer designer documentary.

It touches on some interesting subjects, like Helvetica as the state and the revolution against it, which is ridiculous, shows some of the old methods of font design, and the photos of just how pervasive Helvetica is. But it's a pretty lifeless documentary, there was nothing for me to latch on to, the only feeling it might convey to some is fascination and in that it missed me entirely.

Interesting history of the last 50 years of typography.

I remember being quite shocked at myself for being so obsessed about typefaces after watching this film during my attendance at uni.

Thanks to the self-important interviewees, this never gets above 'for typography enthusiasts only' territory.

A movie about a typeface is certainly for nerds and nerds alone. Still, it’s a very interesting and insightful film about the origins, history and ubiquity of a typeface. Far more engaging than you’d think that a film about a font ought to be, but needless to say there are no explosions.

Worth you time, if you’re unfamiliar with the process of typemaking or want to hear people nerd out about art and design.

a documentary with some unlikable people with a subject that works better as a short.

Es increible la importancia del diseño grafico en nuestras vidas y como un diseño puede definir la personalidad de un individuo o una marca. "Helvetica" es un documental sobrio e interesante sobre la importancia de la tipografia y de como Helvetica se ha vuelto iconica y un tanto redundante dentro del mundo del diseño.
La pelicula muestra diversas entrevistas con diseñadores y varios ejemplos de las tendencias actuales y las influencias del pasado. Y aunque no sea un documental innovador ni especificamente profundo, "Helvetica" es una buena pelicula. Obligatoria para diseñadores graficos.

Had to watch this during class. My god was I bored. It's about a font that's being used a lot.

The glasses rims really get thicker the longer you watch this movie.