Total Run Time of 90 minutes or less. Have I seen them all? Yes, but that doesn't mean I'll vouch…
The Greatest Movie Ever Sold
He's not selling out, he's buying in.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Morgan Spurlock has carved out a pretty successful career for himself by making documentaries about the most painfully obvious things. Whilst Supersize Me had its moments, and clearly had a big impact on how people view fastfood, it was still a film stating something most people should already know. The Greatest Movie Ever Sold continues this formula, only this time you don’t get the added bonus of seeing a man vomit out of his car window.
The film is essentially a making of documentary for a film that doesn’t exist. Instead it is Spurlock’s journey trying to get advertising sponsorship to fund his film about product placement. It sounds like a clever postmodern conceit but the end result really isn’t…
Interesting concept... make a documentary about product placement in the film industry by selling product placement in the documentary itself and documenting the process. I have to say that most of this potential interest remains unrealized here. There are quite a few problems with the film, but let me just hit the three most significant aspects: First, repeatedly bouncing back and forth between hard information and satire might sound interesting and clever but the way it's done here it is repetitive and ultimately boring. Second, Sperlock is not a very compelling presence... his humor seems forced and a little grating (what little enjoyment I did get out of the film came from the folks he interviewed... Ralph Nader, Quentin Tarantino,…
The guy from Metallica is now very serious about Pomegranate juice.
morgan spurlock is the laziest, most opportunistic so-called documentarian ever to walk the earth. he knows he doesn't need to behave professionally because he needs to invite controversy - people expect it of him. he's a parasite.
the entire film is a documentary about the making of itself. by the end, all that's happened is a group of small businesses have jumped at the offer of cheap advertising. that's it. not a single big brand-name obligingly demonises themselves - much to morgan's dismay, i'm sure.
i don't think the filming process went as hoped, i'm glad about it, and i'm glad the result is so spectacularly bad because of it. it feels like a gigantic, unengaging, uninformative waste of time. the only vaguely on-topic point of interest is the way morgan milks his own brand, i.e. his own reputation.
I must admit that my experience with this movie was a little hindered from the start. I have this intense loathing of obnoxious product placement in film and television to begin with so a documentary which revolves around this sounded like a really bad time.
The Greatest Movie Ever Sold started out okay and then by the halfway point I was bored out of my mind. He would lightly touch on an interesting subject, theory or interviewee and then before he could get into any depth it was over. We were repeatedly dragged along to his boring pitch meetings and if you find that sort of thing entertaining then this movie is for you.
When Spurlock added his cute son…
You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock. And you'll never be able to shake that identity.
The synopsis for the film says "A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement" and I actually think that's not completely correct. It's a film about THIS film's product placement and not much else which makes it's 90 minutes seem to drag on quite a bit.
I'm guessing that the film didn't quite turn out how Morgan Spurlock had hopped as no "big brands" took the bait and the companies that did acted quite professionally…
I should have loved this but I didn't. About 5% of it is amazing.
A documentary about product placement funded entirely by the proceeds from product placement. That’s the conceit behind Pom Wonderful Presents The Greatest Movie Ever Sold, dreamed up by Super-Size Me director Morgan Spurlock.
Now Spurlock is a fool hardy filmmaker – wearing hillbilly facial hair in New York City takes guts. However, ever since he went looking for Osama Bin Laden in his last suck-u-mentary, he has lost his way creatively. (He didn’t find him – but did he have to release the movie?) I had hopes that this film was going to tell us something shocking about the integration of branded products into the fabric of a dramatic motion picture: why it is bad, for example, that certain cola…
Definitely better than super size me. not super important, but funny and well made.
This review may contain spoilers. I can handle the truth.
Morgan Spurlock has built a reputation for going all the way to make a point, and this film is no different. The majority of the movie requires a very odd suspension of disbelief: "I am watching a movie about the development and structuring of the movie I am watching". It's almost as if a behind-the-scenes / making-of feature on a DVD graduated to a full film.
The camerawork (and use of juxtaposition) reminds me of Michael Moore's stuff, the interview style (and multiple viewpoints) reminds me of Good Copy Bad Copy.
After watching this, I struggle with the feeling that while, yes, these brands were savvy enough to get on board with this project, they are still spending on advertising.…
I dont dislike morgan spurlock, hes no Michael moore but he is charismatic enough to keep your attention in this insight into the world of movie product placement.
Spurlock goes meta
Selling ads to make a film
"You have a couple choices. One choice is to allow yourself to be co-opted a little bit. You dip your toe in the water. Pretty soon you're putting your foot in the water. Pretty soon you're swimming. And you don't think you're changing. You just say 'okay I'll do a little more'...you end up swimming. That's what they're anticipating. The other option is to resist. And maybe end up in Montana, you know, growing your own food."
- Noam Chomsky
the wrong kind of meta movie.
It is interesting, but this is what I already know about Product Placements (I actually had a study about it). The approach was funny and satirical, but it is not so much of the Greatest Documentary to Ever tell me about my profession.
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