Documentaries about movies or anything to do with movies! And yes, some of these stretch the definition of "documentary" quite…
The Greatest Movie Ever Sold
He's not selling out, he's buying in.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
Morgan Spurlock has carved out a pretty successful career for himself by making documentaries about the most painfully obvious things. Whilst Supersize Me had its moments, and clearly had a big impact on how people view fastfood, it was still a film stating something most people should already know. The Greatest Movie Ever Sold continues this formula, only this time you don’t get the added bonus of seeing a man vomit out of his car window.
The film is essentially a making of documentary for a film that doesn’t exist. Instead it is Spurlock’s journey trying to get advertising sponsorship to fund his film about product placement. It sounds like a clever postmodern conceit but the end result really isn’t…
Interesting concept... make a documentary about product placement in the film industry by selling product placement in the documentary itself and documenting the process. I have to say that most of this potential interest remains unrealized here. There are quite a few problems with the film, but let me just hit the three most significant aspects: First, repeatedly bouncing back and forth between hard information and satire might sound interesting and clever but the way it's done here it is repetitive and ultimately boring. Second, Sperlock is not a very compelling presence... his humor seems forced and a little grating (what little enjoyment I did get out of the film came from the folks he interviewed... Ralph Nader, Quentin Tarantino,…
The guy from Metallica is now very serious about Pomegranate juice.
morgan spurlock is the laziest, most opportunistic so-called documentarian ever to walk the earth. he knows he doesn't need to behave professionally because he needs to invite controversy - people expect it of him. he's a parasite.
the entire film is a documentary about the making of itself. by the end, all that's happened is a group of small businesses have jumped at the offer of cheap advertising. that's it. not a single big brand-name obligingly demonises themselves - much to morgan's dismay, i'm sure.
i don't think the filming process went as hoped, i'm glad about it, and i'm glad the result is so spectacularly bad because of it. it feels like a gigantic, unengaging, uninformative waste of time. the only vaguely on-topic point of interest is the way morgan milks his own brand, i.e. his own reputation.
I must admit that my experience with this movie was a little hindered from the start. I have this intense loathing of obnoxious product placement in film and television to begin with so a documentary which revolves around this sounded like a really bad time.
The Greatest Movie Ever Sold started out okay and then by the halfway point I was bored out of my mind. He would lightly touch on an interesting subject, theory or interviewee and then before he could get into any depth it was over. We were repeatedly dragged along to his boring pitch meetings and if you find that sort of thing entertaining then this movie is for you.
When Spurlock added his cute son…
You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock. And you'll never be able to shake that identity.
The synopsis for the film says "A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement" and I actually think that's not completely correct. It's a film about THIS film's product placement and not much else which makes it's 90 minutes seem to drag on quite a bit.
I'm guessing that the film didn't quite turn out how Morgan Spurlock had hopped as no "big brands" took the bait and the companies that did acted quite professionally…
"You have a couple choices. One choice is to allow yourself to be co-opted a little bit. You dip your toe in the water. Pretty soon you're putting your foot in the water. Pretty soon you're swimming. And you don't think you're changing. You just say 'okay I'll do a little more'...you end up swimming. That's what they're anticipating. The other option is to resist. And maybe end up in Montana, you know, growing your own food."
- Noam Chomsky
the wrong kind of meta movie.
It is interesting, but this is what I already know about Product Placements (I actually had a study about it). The approach was funny and satirical, but it is not so much of the Greatest Documentary to Ever tell me about my profession.
Insight into the world of advertising with a somewhat novel approach.
Kinda interesting, but like most Spurlock docs, doesn't really tell you anything you didn't already know.
Everything a documentary should be.
I learned more about product placement in one scene of Gone Girl than I did this in this whole non-movie.
The Greatest Movie Ever Sold had an intriguing premise that ended up being more interesting than the movie itself. For those who don't know what it's about, it's a "documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement." Unfortunately, it's not particularly informative and I didn't feel like I learnt anything from watching it. The camera work was all over the place and constantly moving too which was really distracting.
A damning review of what is a horrid industry aspect. A real exposure to what lengths people would go to get there name on anything. Really funny. Quite formulaic in its approach, doesn't have the hit home had message of Supersize me, but a more personally interesting topic.
500 movies whose poster art has been influenced by the colour yellow. Its taken a few months a lot of…
Every documentary I have seen (or at least can recall seeing) ranked. This list will constantly be updated and rearranged