morgan spurlock is the laziest, most opportunistic so-called documentarian ever to walk the earth. he knows he doesn't need to behave professionally because he needs to invite controversy - people expect it of him. he's a parasite.

the entire film is a documentary about the making of itself. by the end, all that's happened is a group of small businesses have jumped at the offer of cheap advertising. that's it. not a single big brand-name obligingly demonises themselves - much to morgan's dismay, i'm sure.

i don't think the filming process went as hoped, i'm glad about it, and i'm glad the result is so spectacularly bad because of it. it feels like a gigantic, unengaging, uninformative waste of time. the only vaguely on-topic point of interest is the way morgan milks his own brand, i.e. his own reputation.

The guy from Metallica is now very serious about Pomegranate juice.

Funny, sarcastic description of the advertising placement today. Solid, new idea for a documentary film.

It was amusing but not very informative, I expected the premise of him selling his movie to be a vehicle for more information on the subject, how they determine how to place the products or the type of research, which he does how a little bit, but mostly in passing, really 85% is about him, and it's not particularly fascinating, it feels more like a reality show at times.

Great and fun documentary that shows the upsides/downsides and the need for product placements and the effect that it has had on us as a whole.

Zippy documentary is fun to watch and starts strongly, but a lack of focus in the latter half robs it of true insight. Spurlock is a great host, but maybe somebody with a more probing mind and tighter attention span should direct, limiting him to using his admitted charisma for on-camera shtick. Affable and digestible, but there's a more cutting work to be made on the topic of product placement than this smiley yet superficial piece.

morgan spurlock is the laziest, most opportunistic so-called documentarian ever to walk the earth. he knows he doesn't need to behave professionally because he needs to invite controversy - people expect it of him. he's a parasite.

the entire film is a documentary about the making of itself. by the end, all that's happened is a group of small businesses have jumped at the offer of cheap advertising. that's it. not a single big brand-name obligingly demonises themselves - much to morgan's dismay, i'm sure.

i don't think the filming process went as hoped, i'm glad about it, and i'm glad the result is so spectacularly bad because of it. it feels like a gigantic, unengaging, uninformative waste of time. the only vaguely on-topic point of interest is the way morgan milks his own brand, i.e. his own reputation.

From the man behind Super Size Me. This time Morgan Spurlock takes a look at how the business of product placement works and finances it by using product placement throughout the movie. You get to see the inside of the marketing business from Spurlock's humoristic view and the movie is both funny and interesting. Yet, I can't help to shake the feeling he's just doing it for the money. Cause there's a lot of money involved.

Every time I see this movie is on cable I turn it on because I am legitimately interested in advertisement in film and while the information is presented well but like most documentaries at some point you just get to a point where you feel like you are in school or watching the news.

I suggest seeing this documentary if you are interested but if not there isn't a real reason to see it.

Best way to describe finally seeing it from start to finish is that the information is interesting to me but I am not surprised by any of it and have no interest to see it again.

Do as you wish.

Morgan Spurlock doing what he does: being likeable and funny, and scratching the surface of an obvious issue in a simple, mass market and mainstream way. Not disappointing or a revelation, but a good primer into the craziness that is advertising.

Now, can someone do us a favour and make the in-depth. sequel into the completely fucked up way that trailers are made these days? I mean, come on!

Great film from Morgan Spurlock. Extremely funny and entertaining.