• Bob Hovey

    ★½ Watched by Bob Hovey 15 Jul, 2014

    Interesting concept... make a documentary about product placement in the film industry by selling product placement in the documentary itself and documenting the process. I have to say that most of this potential interest remains unrealized here. There are quite a few problems with the film, but let me just hit the three most significant aspects: First, repeatedly bouncing back and forth between hard information and satire might sound interesting and clever but the way it's done here it is…


  • Ian Buckwalter

    ★★★½ Watched by Ian Buckwalter 18 Apr, 2011

    Read my DCist review.


  • zarrenfication

    ★★★ Watched by zarrenfication 14 Jul, 2014

    Good job Morgan Spurlock. Entertaining and informative at the same time.
    Do Recommend.


  • Sarah Hass

    ★★★ Watched by Sarah Hass 01 Jul, 2014

    Definitely an interesting look into American culture and life. Very cool to see behind the scenes.


  • Danny Gray

    ★★★½ Watched by Danny Gray 02 Jun, 2014

    Part of me wants to believe that this film exaggerates the facts surrounding advertising and product placement deals in cinema, but I'm fully aware how naive that might be. Morgan Spurlock conveys a genuine interest and passion for the subject, which is well-researched and fairly discussed with facts, figures and anecdotes. A nice selection of interviewees, decent amount of wit and humour and solid storytelling make it not the Greatest movie ever sold, but interesting nonetheless.


  • Michael Offerosky

    ★★★½ Watched by Michael Offerosky 23 May, 2014

    Morgan Spurlock uses the documentary form to investigate corporate placement in films and tackles advertising as a whole. Not a perfect documentary but still entertaining. Not as deep as one would like to be despite interviews from Noam Chomsky and Ralph Nader. Amusing but a little too light on substance, this barely fills the 86 minute runtime but Spurlock's personality does carry it a certain distance. Not a bad film but not as substantive as one would like it to…


  • Manuel Iragorry

    ★★½ Watched by Manuel Iragorry 02 Apr, 2014

    Clever idea, wrong execution.


  • Simon Carletti

    ★★★ Watched by Simon Carletti 25 Mar, 2014

    This funny look at advertising tells the audience to open their eyes, while watching a film that keeps on advertising!

    It's a clever premise, but an average documentary. However, when you get to the home stretch of the film, you can see the influence one film, about making a film, can have when you have some brands behind you...


  • JJ79

    ★★½ Watched by JJ79 02 Mar, 2014

    Tries to take on too much without delivering anything hard hitting or impactful. Noble effort to educate the public, but does anyone honestly, truly care about product placement in films? Instead of making his own film, Spurlock should have followed another film production, tracking the product placement there.

    Points, though, for tackling a new subject even if it doesn't fully materialize on the screen.


  • filibustier

    ★½ Watched by filibustier 09 Jan, 2014

    Rarely entertaining and instantly forgettable, probably because it really doesn't need a feature-length film to convey its all too obvious message.


  • Mr. DuLac

    ★★ Watched by Mr. DuLac 01 Dec, 2013

    You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock. And you'll never be able to shake that identity.
    -Ralph Nader

    The synopsis for the film says "A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement" and I actually think that's not completely correct. It's a film about THIS film's product placement and not much else which…


  • Hiran Venugopalan

    ★★★½ Watched by Hiran Venugopalan 25 Nov, 2013

    Very clever way of documentary making.