With all the patriotic hub-bub and endless promotion surrounding Pixar’s Brave, hardly anyone has paying attention to The Edinburgh Film Festival’s other notable animation. But while you could empathise with any animated movie trying to be heard in today’s Pixar-dominated market, Universal’s candy-hued kid-lit adaptation doesn’t do nearly enough to differentiate itself from all the other generic animations cluttering up multiplexes. Trying to be all things to all viewers, The Lorax ends up as a conflicting cacophony of slapstick antics, earnest environmental issues and various big musical numbers.

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