This is most definitely a film not to be taken seriously. It's very silly, and in my opinion very funny too. I find it quite strange how much of a vitriolic reaction the film seemed to get from the majority, as they must have seen a different film from the one I saw.
So yes, not for everyone, but I for one liked it.
It may have taken 17 years but we finally have a worthy sequel to the classic The Blair Witch Project. 2016's Blair Witch is a deeply unsettling, genuinely creepy and terrifying film that had me on edge pretty much from the moment the characters set foot in the woods.
I also appreciated the use of today's technology, particularly the "ear-cams" that actually provide a solution to the age-old question "why don't they just drop the camera when they're running away from something?"
I really enjoyed this.