Probably the fifth or sixth time I've watched this, and it's just as enjoyable every time. Great story, visuals, script, performances - it's a flawless piece of blockbuster entertainment. I suggested to my friend April that we watch it, and at the very mention of the words "Star Trek", she was completely against it. I managed to convince her into watching the first half hour, after which she was hooked and demanded we watch the rest. Just goes to show, you don't have to know the franchise to dive right in. I'd watch it again tomorrow.