The last scene of this, where the circle-jerk is building towards it's final triumphant crescendo, and ad-men are literally spouting things like "I believe advertising can.. ah.. (*single tear welling in corner of eye*) change people's lives".. is so outrageous I was speechless when it ended.

If you're interested in hearing what the biggest players in the ad game have to say, then this is the film for you my friend. Just don't be surprised that what they have to…

Colin Firth shines in this as a buttoned-down English professor trying to maintain a veneer of composure whilst slowly losing his battle against an immense heartbreak. Firth is always brilliant in this type of role, the loveably stiff Englishman wrestling with his emotions, and this extremely gentle, on-the-verge-of-giving-up incarnation is no exception.

And it's lucky having someone the calibre of the Firth as the lead, because a lesser actor would have been totally outshone by the sets and costumes. Every…