The visuals are impressive, the focus on a core group of characters is engaging and the conflict between humans and apes (and the conflict among both of these races) is intriguing to see play out. However, nothing in this movie stands out to compel me to recommend it to people. It's simply a fun, summer movie.
A side note on the music - the score is very unconventional towards the beginning of the movie. It then changes to standard orchestral Hollywood fare as the story progresses. It would have been bold and effective to hear that unconventional music continue.