Insanity: doing the same thing over and over again and expecting different results.
In 2012 I managed 53 films.
In 2013 I only did 50 (though in my defence that included all of Michael Bay's filmography, which in retrospect wasn't the best plan)
But I'm not giving up. In 2014 I'm going for 60.
I won't be adding any subchallenges because I still have 4 yearly challenges to finish. While I won't manage all of them I'm going to try to finish 2 - The Brit Clique Challenge and the Director Completion Challenge.
(I'm putting this link to Tom Morton's extremely useful list of 45-70 min movies Gone in Sixty Minutes here for reference)