davidehrlich’s review published on Letterboxd :
13 years after he spent a month eating nothing but McDonald’s, “Super-Size Me” director (and human guinea pig) Morgan Spurlock has opened a fast-food restaurant of his own. Of course, anyone who’s seen Spurlock’s breakthrough 2004 documentary knows that he’s not just in it for the money — you couldn’t pay that guy to eat another Big Mac, let alone produce them by the billions. Spurlock has come a long way since his $65,000 film earned $22 million at the box office and inspired a revolution in how Americans are sold their heart attacks, but his ethos hasn’t changed. Once again, he’s decided to become part of the problem in order to solve it. This time, however, the problem he’s grappling with is one for which he’s partially responsible.