It was hard to pay attention.
Introducing Sociology. Perfect. It's this simple, she introduces him to her fantasies, and then he is forced to live them out. A good way to engineer behaviour is to simply comfront a person with an idea they have never had before.
To be clear, the book, Introducing Sociology, is visible at the exact moment she catches him in a lie, and she is first introduced to her own sociological effect on him.