Brick by Brick: Inside LEGO

Travel to Lego's Denmark headquarters to learn about the toy manufacturer's history and production, as well as the CEO who helped revive the brand.

20 mins More details at TMDb Report this film

Popular reviews

Review by Eric Proffit ★★★

A brilliant look inside the business of Lego. It shows the family behind the amazing toy and where they are today. It shows the inception of Lego and its struggle throughout the years. Too bad this isn't longer than 20 minutes. I know it's a Bloomberg "quick look" at a successful business but I want to see more.

Review by Matt Anderson ★★★★

on Netflix
Review by Luke ★★★★½

Solid documentary; short and sweet.
Review by Foggy Pebble ★★★★

Mesmerizing. I only watched this because it was streaming on Netflix and it was short but this was really fun. I kinda wanna go out and buy a bunch of Legos now
Review by Mark_Lemmond ★★★½

Short look at the recent turn around rise of the worlds greatest toy and most successful toy.
Review by Tyler Featherstone ★★★½

I could easily have watched a full length documentary on Lego. It was a shame this only ran about 20 minutes.
A (brief) tale of how one man's vision turned around a fading company and set it on the path to one of the biggest names in the industry. I couldn't believe that one point Lego was loosing a million dollars a day and in less than a decade they're doing the best they ever have. Branching out from toys into videogames and even a Hollywood blockbuster (a critically praised one, at that) Lego certainly has reason to be smiling.
With lots of colour and an emphasis on fun, we get a quick history of the company and the ridiculous…
Review by Eric Proffit ★★★

A brilliant look inside the business of Lego. It shows the family behind the amazing toy and where they are today. It shows the inception of Lego and its struggle throughout the years. Too bad this isn't longer than 20 minutes. I know it's a Bloomberg "quick look" at a successful business but I want to see more.