Synopsis
Travel to Lego's Denmark headquarters to learn about the toy manufacturer's history and production, as well as the CEO who helped revive the brand.
Where to watch
Brick by Brick: Inside LEGO
Popular reviews
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A brilliant look inside the business of Lego. It shows the family behind the amazing toy and where they are today. It shows the inception of Lego and its struggle throughout the years. Too bad this isn't longer than 20 minutes. I know it's a Bloomberg "quick look" at a successful business but I want to see more.
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I could easily have watched a full length documentary on Lego. It was a shame this only ran about 20 minutes.
A (brief) tale of how one man's vision turned around a fading company and set it on the path to one of the biggest names in the industry. I couldn't believe that one point Lego was loosing a million dollars a day and in less than a decade they're doing the best they ever have. Branching out from toys into videogames and even a Hollywood blockbuster (a critically praised one, at that) Lego certainly has reason to be smiling.
With lots of colour and an emphasis on fun, we get a quick history of the company and the ridiculous…