Synopsis
Stay awake
Fiction/documentary hybrid DRIB centres on the real life story of how Borgli’s friend Amir, a stand-up comedian and performance artist, almost ended up as the international face of a well-known energy drink.
DRIB
2017 Directed by Kristoffer Borgli
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Okay, so let’s establish the facts about “DRIB,” an unclassifiable meta-documentary satire that burns down the marketing industry and everyone in it: In 2014, a Los Angeles advertising company flew over a stunt comic/performance artist named Amir Asgharnejad (born in Iran, raised in Norway) in the hopes that he might anchor a high-concept advertisement for an unnamed energy drink company. Internet famous at the time thanks to a series of viral videos in which he gets the shit kicked out of him by strangers he antagonized on the street, Amir was hired to replicate his beatdowns as part of a broader content initiative of some kind. The plan hadn’t been fully approved, and the agency didn’t know that all of…
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Gotta love Kristoffer Borgli for making such a meta film, for fun. They showed drib at my local film club (shout-out to Lillehammer Filmklubb), aswell as forgotten silver by Peter Jackson. A meta dobbel screening night with a q&a with Kristoffer after films. He talked about seinfeld season 4, F for fake and Close-Up as big inspirations for his films. And I must say, these films come alive and makes me the viewer a part of a conseptiual art form because it make me reconsider trust and the manipulative power of the film medium. All movies will always be manipulation, from the moment u chose a lens, you have made a choice on what you want to portray. And works like this really show (and uses) the power that the film medium holds. I LOVE IT
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Just the kind of absurdist,
meta-commentative humor that
I'll probably like more than most,
and the brilliant Brett Gelman
is the motherfucking man. -
A deconstruction of corporate attitudes, internet age performance art and the false emotions displayed in film.
The film works as a Meta-Fiction narrative which is usually something that doesn't interest me but it works really well here and seems to evolve the medium somewhat. There's some very interesting moments of sincerity hidden within it and every time the story takes a more serious emotional beat, we cut back to the actual crew. It creates this distance with the film that really works in tandem with the core message of the plot. You see, it's not dependent on the "woah is this real?" aspect of the sub-genre consists of, it instead explores the natural emotional barrier that exists in LA and…
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A genuinely interesting jaunt through the bizarre world of advertising.
Birthed as a straight forward narrative piece, DRIB morphed into a bizarre reenactment-documentary satire that deeply blends nonfiction and bullshit, blurring the lines between real and fake, creating a slurry of hyperbole and exaggeration that firmly critiques advertising and branding.
This isn't for everyone, but it is a thoroughly entertaining oddball film.
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the wyclef jean video meets what we do in the shadows meets close-up via pc music. SO HOT, i just want to fuck it
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I don't know what to believe!?!? An utterly captivating meta-documentary takedown of capitalistic marketing. Fascinating in form, premise, and execution.
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Amazing hybrid-doco that's as funny as it is intriguing. Satirises the advertising industry in a way that makes you question the authenticity and motives of the filmmaker. Near perfect. I wanna watch it again.
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Fascinating hybrid documentary that although somewhat anticlimactic, remains exceptionally entertaining. Studying marketing and working in entertainment, parts of this screenplay were oddly relatable, and I therefore loved the premise. The charismatic con man personality of Amir is fascinating, but reminiscent of an inappropriate high schooler with tourettes
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SXSW’s goofiest title is one of its smartest movies – and proved a fine place to see it, considering how seemingly every event, building, bus, and garment is adorned with one form of branding or another. Director Kristoffer Borgli dramatizes how his viral video-making, Kaufman-style performance artist pal Amir Asgharnejad was courted and then dumped for an energy drink company’s “edgy” ad campaign, and in doing so, he blurs the line between fiction and truth (even pulling out the frame of reenactment at a couple of key points) in ways that are really sort of thrilling, while trafficking in absurdist comedy and inventive explorations of form. Quietly piercing, riotously funny, and not easily dismissed.
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SXSW 2017 - Movie #11
First documentary I've seen at this year's fest and yeah, it's as strange as the title would imply.
But it's also very unique and playful in its movie-within-a-movie presentation.