how tf did santiago alvarez make the best music video ever made before music videos were even a thing

Immaculate, even if propagandistic reconstruction about racism in the United States during the Civil Rights times, from its historical precedents to its modern-day implications, everything orchestrated, quite unbelievably, under Lena Horne's performance of "Now", becoming one of the best, and still most jarring music videos ever made. Dissonance is the intended effect, but also a juggernaut of a social statement without the need of sensationalizing. On the contrary, the creative freedom behind this is rarely seen and Álvarez places his name among the relevant Cuban names of filmmakers in the 60s.

97/100

Throwing a bomb. Civil rights fight as a dangerous subversive act.

life-or-death matters should never be subtle.

Trigger Warning: Violence against black bodies.

The time is now

Unbearably prescient, informative and important. A 5 minute punch to the gut. As a side note, a stunning music video years before that was a thing.

life-or-death matters should never be subtle.

Trigger Warning: Violence against black bodies.

The time is now

Incredibly galvanizing

Shout out to Carlos and the fantastic list that he put up this morning

Brutal images. 

Now this masterpiece by Álvarez is more relevant than ever.

Sadly relevant today 55 years after its release. Tragically, not much has changed about the police and its treatment of African American’s, especially with the current protests and state of America right now.

the time is now.

Os stills falam por si só.