Popular reviews

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  Review by Lise ★★ 3

  I think that what designers will do in the future is to become the reference point for policy-makers, for anybody who wants to create a link between something that is highfalutin and hard to translate, and reality and people. And I almost envisage them as becoming the intellectuals of the future. --Paola Antonelli, curator for The Museum of Modern Art

  Objectified is Gary Hustwit second foray into the world of design. His first, Helvetica, focused on the typeset and the last of the trilogy is Urbanized, which looks at urban design.

  The goal of Objectified is to look at the world of objects, from chairs, cars and toothbrushes, and investigate the meaning such objects have in our lives, what they…

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  Review by Stephen Ferraioli ★½ 2

  I just don't know how anyone can get into something like this. Seriously. The movie looks nice and I get the point, but even at 75 minutes and a possible nap it felt like it would never end. I thought Helvetica was OK and mostly wasn't into it because I was so exhausted by the end. I thought that OBJECTIFIED could expand a bit and include some more interesting stories or people, but every talking head was the most boring person ever and losing the focus of HELVETICA actually made it way less interesting. I'll skip URBANIZED.

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  Review by louferrigno (will return soon) ★★★½

  Gary Hustwit's second installment in his "Design Trilogy" line of documentaries centers on the nature of objects and how we understand and utilize them. Whether we realize it or not, hundreds of objects that we collect and store for our own personal usage develop a story and history, based on our own needs and wants for daily living. These range from the Chromebook I use to clack away and write reviews for this site, among other uses, or remotes that are either gently picked up or thrashed on another surface depending on whether the batteries have enough juice to operate them, and all of these object create a sort of dependence and identity based around the user. Such a broad…

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  Review by gabriel guimarães? ★★★½

  This one isn't as compelling as Helvetica, but there's much more cool shots and the design of objects is simply more interesting than fonts. Also the soundtrack in these movies are quite good, a sort of instrumental post-rock that I really dig. AND THAT ENDING.

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  Review by Philip Kennedy ★★★

  Imagining each designer as a possible Bond villain makes this film a lot of fun.

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  Review by Todd Chandler ★½

  While Objectified can offer some insights into the design process and many of its issues it grapples with in the contemporary world, the documentary fundamentally fails to say anything substantive on our relationship to objects beyond effete stoner-tier gestures acknowledging consumerism, with absent critique. 

  I find the narrative stated by some of those interviewed "good design is something with as little design as possible", or that design is leading us to an inevitability of linear progression towards a primal definitive understanding (which the film opens the first 20 minutes with), to be extremely toxic to fully understanding the ramifications of design. The stance says to me that the speaker fundamentally isn't questioning their ideological positions. The notion that the way…

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  Review by Bryan Maniotakis ★★★★ 1

  Great movie if you're involved in the design industry. Plus it has Dieter Rams.

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  Review by Pete Talbot ★★★½

  It is shot in the calming and efficient nature of the objects and concepts themselves. I’m glad that it took a turn toward the ecological and materialistic ramifications of design at the end to make one of the larger points of the film. This sure is a nice documentary to relax to.

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  Review by Bob Hovey ★★★½

  Effective, thought-provoking documentary about the changing role of design, merging traditional requirements like function, appearance and ease of manufacture with newer considerations like sustainable materials, recycleability and usable lifespan.

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  Review by Adriana Hill ★★½

  Yes it’s likely a must watch if you’re a design student, but it really doesn’t say anything new...

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  Review by pyramidpix ★★★½

  Wieder ein designorientierter Film auf meiner To Do Liste abgehakt. Diesmal gings mehr um Produkt- und Interactive Design.
  Irgendwie rütteln solche Dokus immer mal wieder wach und erinnern einen daran, dass selbst so Dinge wie Geldautomaten etc. designt wurden.
  Besonders cool fand ich, dass Dieter Rams und Apples Jony Ive zu Wort kamen.

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  Review by Fabio Bracht ★★★★

  Geralmente, filmes são sobre pessoas. Este é sobre objetos.

  De cadeiras a computadores, de carros a escovas de dente, de robôs a canetas, todo e qualquer objeto que existe ao nosso redor foi projetado. Eles são e funcionam desse jeito, e não daquele jeito, porque alguém parou, pensou e decidiu que seria assim.

  Sendo assim, mesmo sendo um filme sobre objetos, Objectified acaba sendo também – por isso mesmo – um filme sobre pessoas.

  É uma relação bonita e sobre a qual pouco pensamos. Tanto o hardware quanto o software do computador que uso neste momento para escrever estas palavras foram projetados obsessivamente por alguém, ou alguéns, e o uso que eu estou fazendo dele é um diálogo entre as…