This one isn't as compelling as Helvetica, but there's much more cool shots and the design of objects is simply more interesting than fonts. Also the soundtrack in these movies are quite good, a sort of instrumental post-rock that I really dig. AND THAT ENDING.

Great movie if you're involved in the design industry. Plus it has Dieter Rams.

Effective, thought-provoking documentary about the changing role of design, merging traditional requirements like function, appearance and ease of manufacture with newer considerations like sustainable materials, recycleability and usable lifespan.

I just don't know how anyone can get into something like this. Seriously. The movie looks nice and I get the point, but even at 75 minutes and a possible nap it felt like it would never end. I thought Helvetica was OK and mostly wasn't into it because I was so exhausted by the end. I thought that OBJECTIFIED could expand a bit and include some more interesting stories or people, but every talking head was the most boring person ever and losing the focus of HELVETICA actually made it way less interesting. I'll skip URBANIZED.

Objectified, which looks at industrial design, is the second of Gary Hustwit’s Design Trilogy documentaries (Helvetica and Urbanized are the other two). It’s a fascinating look into the products we buy, use, consume, and dispose and the people behind them. We may take for granted the design, form and function of objects and devices, but interviews with designers like Sir Jonathan Ive (Senior VP of Design for Apple) pull back the curtain to the sometimes obsessive yet thoughtful design process behind Apple computers, cars, furniture, and even toothbrushes. Good design doesn’t have to be expensive and elitist.

watched this a year ago with some friends and it's probably one of the reasons I'm a product designer. it's a beautiful, and intelligent film about the integrity of design that goes into everyday objects in our life.

Again, if you don't already care about industrial design, this won't change your mind. I thought it was interesting though. It's competently made, if a little dry at times. Good music.

industrial design 101: adding big handles

Surprisingly boring for its subject matter. Nice ending, though.

Brand new stuff for me, a documentary about Industrial design, how objects are created, how the creators feel about their works, about the future of Industrial design, how we barely notice the stuff that has been created, barely notice the little details that goes into our tools, our furniture, it's just really crazy to think about these things if you don't do this for a living and thus the documentary is pretty eye-opening. I really enjoyed it as I always like learning something new about this crazy world we live in. Nonetheless, it does a good job of keeping what could be a very boring subject interesting. Solid documentary

A little long winded (despite being only 75 minutes long), but also thought provoking.

Really thought-provoking doc about design and the purpose and reasoning behind it. It was very interesting to learn from designers what their thinking process for their work is and to see how passionate they are for what they do.

"Good design should be innovative.
Good design should make a product useful.
Good design is aesthetic design.
Good design will make a product understandable.
Good design in honest.
Good design is unobtrusive.
Good design long-lived.
Good design is consistent in every detail.
Good design is environmentally friendly.
Last but not least, good design is as little design as possible."