This one isn't as compelling as Helvetica, but there's much more cool shots and the design of objects is simply more interesting than fonts. Also the soundtrack in these movies are quite good, a sort of instrumental post-rock that I really dig. AND THAT ENDING.

Great movie if you're involved in the design industry. Plus it has Dieter Rams.

Effective, thought-provoking documentary about the changing role of design, merging traditional requirements like function, appearance and ease of manufacture with newer considerations like sustainable materials, recycleability and usable lifespan.

I just don't know how anyone can get into something like this. Seriously. The movie looks nice and I get the point, but even at 75 minutes and a possible nap it felt like it would never end. I thought Helvetica was OK and mostly wasn't into it because I was so exhausted by the end. I thought that OBJECTIFIED could expand a bit and include some more interesting stories or people, but every talking head was the most boring person ever and losing the focus of HELVETICA actually made it way less interesting. I'll skip URBANIZED.

Objectified, which looks at industrial design, is the second of Gary Hustwit’s Design Trilogy documentaries (Helvetica and Urbanized are the other two). It’s a fascinating look into the products we buy, use, consume, and dispose and the people behind them. We may take for granted the design, form and function of objects and devices, but interviews with designers like Sir Jonathan Ive (Senior VP of Design for Apple) pull back the curtain to the sometimes obsessive yet thoughtful design process behind Apple computers, cars, furniture, and even toothbrushes. Good design doesn’t have to be expensive and elitist.

Surprised by just how uninteresting I found this in comparison to Helvetica. That might be because Helvetica felt somewhat fresh and unique, whereas this feels like it just apes the same style and doesn't bring anything new to the table. On top of that, I think the various approaches to design philosophy, while interesting, are somewhat too wide ranging, whereas Helvetica is much more focused as a documentary.

I hope Urbanized does something new and fresh.

A good documentary about what is design and the role that it plays in human society.

We tend to think about design in terms of "how something looks" when we should think about it in terms of "how something works". The documentary does a good job at conveying this message alongside the relationship that humans build with the physical objects that surround us.

I was also expecting too many snob designers talking about why is Apple great which wasn't the case.

watched this a year ago with some friends and it's probably one of the reasons I'm a product designer. it's a beautiful, and intelligent film about the integrity of design that goes into everyday objects in our life.

Again, if you don't already care about industrial design, this won't change your mind. I thought it was interesting though. It's competently made, if a little dry at times. Good music.

industrial design 101: adding big handles

Surprisingly boring for its subject matter. Nice ending, though.

Brand new stuff for me, a documentary about Industrial design, how objects are created, how the creators feel about their works, about the future of Industrial design, how we barely notice the stuff that has been created, barely notice the little details that goes into our tools, our furniture, it's just really crazy to think about these things if you don't do this for a living and thus the documentary is pretty eye-opening. I really enjoyed it as I always like learning something new about this crazy world we live in. Nonetheless, it does a good job of keeping what could be a very boring subject interesting. Solid documentary

A little long winded (despite being only 75 minutes long), but also thought provoking.