Synopsis
A feature-length documentary about our complex relationship with manufactured objects and, by extension, the people who design them.
Objectified
2009 Directed by Gary Hustwit
Cast
Studios
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Alternative Titles
오브젝티파이드, Уречевлення, Nesnelesmis, Овеществлени
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I think that what designers will do in the future is to become the reference point for policy-makers, for anybody who wants to create a link between something that is highfalutin and hard to translate, and reality and people. And I almost envisage them as becoming the intellectuals of the future. --Paola Antonelli, curator for The Museum of Modern Art
Objectified is Gary Hustwit second foray into the world of design. His first, Helvetica, focused on the typeset and the last of the trilogy is Urbanized, which looks at urban design.
The goal of Objectified is to look at the world of objects, from chairs, cars and toothbrushes, and investigate the meaning such objects have in our lives, what they…
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I just don't know how anyone can get into something like this. Seriously. The movie looks nice and I get the point, but even at 75 minutes and a possible nap it felt like it would never end. I thought Helvetica was OK and mostly wasn't into it because I was so exhausted by the end. I thought that OBJECTIFIED could expand a bit and include some more interesting stories or people, but every talking head was the most boring person ever and losing the focus of HELVETICA actually made it way less interesting. I'll skip URBANIZED.
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Gary Hustwit's second installment in his "Design Trilogy" line of documentaries centers on the nature of objects and how we understand and utilize them. Whether we realize it or not, hundreds of objects that we collect and store for our own personal usage develop a story and history, based on our own needs and wants for daily living. These range from the Chromebook I use to clack away and write reviews for this site, among other uses, or remotes that are either gently picked up or thrashed on another surface depending on whether the batteries have enough juice to operate them, and all of these object create a sort of dependence and identity based around the user. Such a broad…
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This one isn't as compelling as Helvetica, but there's much more cool shots and the design of objects is simply more interesting than fonts. Also the soundtrack in these movies are quite good, a sort of instrumental post-rock that I really dig. AND THAT ENDING.
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Imagining each designer as a possible Bond villain makes this film a lot of fun.
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Great movie if you're involved in the design industry. Plus it has Dieter Rams.
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It is shot in the calming and efficient nature of the objects and concepts themselves. I’m glad that it took a turn toward the ecological and materialistic ramifications of design at the end to make one of the larger points of the film. This sure is a nice documentary to relax to.
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Effective, thought-provoking documentary about the changing role of design, merging traditional requirements like function, appearance and ease of manufacture with newer considerations like sustainable materials, recycleability and usable lifespan.
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Yes it’s likely a must watch if you’re a design student, but it really doesn’t say anything new...
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Wieder ein designorientierter Film auf meiner To Do Liste abgehakt. Diesmal gings mehr um Produkt- und Interactive Design.
Irgendwie rütteln solche Dokus immer mal wieder wach und erinnern einen daran, dass selbst so Dinge wie Geldautomaten etc. designt wurden.
Besonders cool fand ich, dass Dieter Rams und Apples Jony Ive zu Wort kamen. -
Geralmente, filmes são sobre pessoas. Este é sobre objetos.
De cadeiras a computadores, de carros a escovas de dente, de robôs a canetas, todo e qualquer objeto que existe ao nosso redor foi projetado. Eles são e funcionam desse jeito, e não daquele jeito, porque alguém parou, pensou e decidiu que seria assim.
Sendo assim, mesmo sendo um filme sobre objetos, Objectified acaba sendo também – por isso mesmo – um filme sobre pessoas.
É uma relação bonita e sobre a qual pouco pensamos. Tanto o hardware quanto o software do computador que uso neste momento para escrever estas palavras foram projetados obsessivamente por alguém, ou alguéns, e o uso que eu estou fazendo dele é um diálogo entre as…
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Documentário não é meu forte admito mas esse me chamou atenção, processo criativo bonitinho
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I guess if you’re interested in the world of product design it would be interesting but Jesus, is this movie boring. A lot of clips of people just droning on and the whole movie has this ugly grey colour palette which makes this very uninteresting to watch.
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MORAL: IMPORTÂNCIA DO DESIGN INDUSTRIAL
"Cada detalhe importa e tudo tem um motivo no Design Industrial". -
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Yes it’s likely a must watch if you’re a design student, but it really doesn’t say anything new...
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Nothing to write home about, specially in light of the fact that home is where the heart is.
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This is a documentary about the design of everyday objects. It’s not in the sense of that How It’s Made show where it talks about the factory. This is more of the engineers creating a thing in the first place. The latter part also focuses on the end result of consumerism where all these fancy new gadgets are replaced by other fancy newer gadgets and most of it ends up in a landfill.
A lot of it is interesting. However, some of it is either Naval gazing or self graduation. Unlike in Helvetica, the designers are more likely to talk up their own designs. It gets a bit insufferable.
The most interesting observation I think was…
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