C'mon now, Blumhouse. :-/
The child actress playing the titular role is great. I can't find much else positive to say about this one, though.
Almost nothing happens in the first 30 minutes. The reveal of the monster's identity is random but unnecessarily spoonfed to us. The CGI is painfully bad.
The direction is fine, but it doesn't excuse some questionable (at best) or lazy writing.
Edit: Looks like there's some explanation as to why things are so shitty: