Honestly pretty enjoyable, but the short runtime means we don't get as much character development (aka Rhona Mitra get short shrift)
A solid satire of corporate culture, fair-trade capitalism and big box chains. Starts fun and silly (the green screen effects for the jeans are a joy, particularly when they adopt dog/predator-like movements) and then shifts into something more serious and disconcerting.
The final confrontation is too drawn out and the ending won't be for everyone, but overall this is a good time.
Side perk: Loved seeing a bunch of Canadians I recognize from bit work in American film & TV finally owning the spotlight.