Hoarders Without Borders: how home video is entering its next golden age

Collectin’ ain’t no holiday: Miles Dumont (Jack Black) adds another classic to his physical media pile. 
Collectin’ ain’t no holiday: Miles Dumont (Jack Black) adds another classic to his physical media pile. 

It’s a banner year for physical media, and there has arguably never been a better time for film lovers to build their collections. Home video champion Justin LaLiberty welcomes the new golden age (while frantically finding extra shelf space). 

Even in the DVD fervor of the early 2000s, the concept of a company putting together a 32-movie, fourteen-disc set of the films of Al Adamson would have been akin to a fever dream.

I vividly remember our family buying its first DVD player in the summer of 1998, when the technology was still relatively fresh, yet marketing for it was inescapable. 

We, like many other early adopters, took advantage of a promotion that got us free DVDs with our brand new (and surprisingly heavy) Pioneer DVD player. Unsurprisingly, the promotion would be aligned with a particular studio—we ended up kicking off our budding disc collection that day with a handful of Warner Brothers DVDs, all housed in the now detested “snapper” cases: The Fugitive, Twister, Eraser and Executive Decision

That same fateful day, I was also given the freedom to choose any DVD that I wanted from any store in our local shopping mall. It was with great excitement that I, at twelve years old, started building my personal DVD collection with a copy of Starship Troopers that I purchased from Suncoast Video. My life was never the same. 

Fast forward several decades and there has arguably never been a better time to collect physical film media than right at this very moment, as home video preservationists work to increase access to cinema’s storied history. 

Justin’s treasured copy of Paul Verhoeven’s Starship Troopers. 
Justin’s treasured copy of Paul Verhoeven’s Starship Troopers

Sure, there will always be titles that don’t make the leap from one format to another for a multitude of reasons (license agreements and availability of film elements being the most often cited). But in terms of sheer volume of unique releases on a monthly basis from boutique labels (not released by major studios or their affiliates) and the ground that those releases are covering in regards to creating the fullest picture possible of moving image heritage on a global scale, there is no time like the present. 

2023 is already a banner year in home video with filmmakers like Lukas Moodysson, Nina Menkes and Michael J. Murphy receiving exhaustive, career-encompassing sets from Arrow Video, Arbelos and Indicator, respectively. Add to that the upward trend of upgrading catalog titles to 4K UHD, with films as varied as The Slumber Party Massacre, Marathon Man, The Return of Swamp Thing, Marquis De Sade’s Justine, The Texas Chain Saw Massacre and Dazed and Confused all seeing UHD upgrades via boutique labels in the early months of 2023, and all via different labels, at that. 

But to explain why things are moving so quickly forward for film lovers, we need to jump back. 


Kurt Russell as intelligence expert David Grant on the DVD menu for Executive Decision. 
Kurt Russell as intelligence expert David Grant on the DVD menu for Executive Decision

Here on Letterboxd, there is even a handy tool that gives Pro and Patron members members the ability to filter lists via ‘own’ and ‘owned’ tags, something I personally use on a daily basis.

By the time that I had picked up the Starship Troopers disc in the late nineties (which I have since bought four more times: twice more on DVD as both a special edition, and Superbit, plus Blu-ray and, most recently, 4K UHD), I had amassed, for a pre-teen, a sizable VHS collection. I even had a handful of LaserDiscs that I was able to cobble together via saved allowance money and annual birthday and Christmas presents. But nothing really prepared me for the collectability of DVD and the ease with which it could be purchased, unburdened by many of the cumbersome hindrances of prior formats. 

DVD offered advances in audio and visual presentation over VHS and even LaserDisc –  the latter of which, though optical media, was hindered by storage capacity causing consumers to constantly flip and change discs to watch entire feature films, not unlike vinyl records which they were more similar in size to. The biggest advantage for just about any collector was something that seemed impossible: the death of the dreaded rental store window, providing access to purchase discs at a sell through price on the format’s release date rather than waiting many months in order to buy a reasonably priced copy to own. 

In the years prior, those of us building up VHS libraries were at the mercy of previously viewed copies. We’d obtain these from our local video shops (major chains like Blockbuster or mom ‘n pop shops) after the new releases lessened in popularity and they had more tapes than they could possibly keep renting. Or, for a new VHS, we’d need to pay the price that rental shops were paying distributors, which could have you shelling out around $100 (or more) to own a popular title. But with DVD, you could go to your local Best Buy on September 21st, 1999 and buy The Matrix at the MSRP (or lower) of $24.98. 

Justin’s 1999 DVD of The Matrix. 
Justin’s 1999 DVD of The Matrix

More than two decades later and this is something we’re entirely accustomed to now, not to mention having various other avenues and nefarious platforming strategies for how movies are accessed digitally in addition to physically. 

But what DVD managed to do, even more so than VHS, was democratize home video collecting. With VHS, there was guesswork and even research involved with how to buy something, if it was even available, and the cost of entry could be steep on a per title basis (especially if your interests went outside of the mainstream and/or were international) but with DVD, retailers and studios alike saw a market that they didn’t with VHS, turning home video into something that was typically rented into a commodity posed to battle for precious shelf real estate in consumer’s homes, alongside books and CDs. 

It’s safe to say that for many, if not most, current-day home video collectors, DVD was the catalyst for their collections. There are plenty of people out there that did (and still do) collect VHS, LaserDisc and even other, more niche, formats like CED or Beta, but DVD saw a sea-change in not only how we collect home video but why we collect home video. 

LaserDisc offered the potential for ancillary materials like multiple audio tracks, extra features and even multiple cuts of the same film packaged alongside the theatrical release, with both major studios offering more lavish sets than their VHS counterparts alongside boutique labels like The Criterion Collection vying for both the money and respect of serious collectors. DVD took what had been happening for years, on a small scale, with LaserDisc, made it the norm and then expanded upon that until there was seemingly nowhere else to go. 

The height of DVD packaging in 2001: Michael Bay’s Pearl Harbor. 
The height of DVD packaging in 2001: Michael Bay’s Pearl Harbor

If we were to truly try and define the Golden Age, or at least a Golden Age, of home video collecting, it would likely be the early-to-mid 2000s where seemingly every distributor saw the value in packaging. So we had Anchor Bay’s sought after limited edition sets for offbeat genre film favorites like Evil Dead II (packaged in a tin case). And then there was Disney’s Vista Series line, which brought shockingly luxe packaging for contemporary blockbusters like Michael Bay’s Pearl Harbor (including, amongst other things, a velcro-bound slipcase, postcards, book and even an actual cloth strap with metal buckle). 

Catering to the collector’s market became commonplace rather than an afterthought, even if some major studios did it better than others. 

Like most anything, especially any other type of physical media, the industry ebbed and flowed. Video rental stores were heavily impacted by several trends: the rise of video game consoles, like the PlayStation 2, which put a record number of DVD players into consumers’ homes; and the distinctive square red envelopes of Netflix, offering discs to rent by mail. (That service is set to retire in September this year.) 

DVD even trudged along amidst the HD format war of the mid 2000s, pitting HD-DVD and Blu-ray against each other, with each format splitting studio support and having its own exclusive titles on offer. A clear victor was not crowned until 2008 when Universal and Paramount opted to abandon HD-DVD in favor of Blu-ray, which would eventually end up in nearly 90 million homes thanks to the PlayStation 3, in a mirror of the adoption of DVD from just a few years prior. 

A golden woman for the golden age: Criterion Collection’s The Complete Films of Agnès Varda. 
A golden woman for the golden age: Criterion Collection’s The Complete Films of Agnès Varda

Flash forward fifteen years and we could be considered to be living in yet another Golden Age of home video. The HD wars are long behind us, Blu-ray has had a very healthy run (and is still going) and DVDs, at least for serious collectors, are a relic of the past (and the $5 bin at big box retailers).

The new format of choice for A/V enthusiasts is 4K UHD—which offers four times the amount of pixels as Blu-ray alongside HDR, giving an increased range in color—and the television sets and projectors and sound setups to go along with them. In fact, new market research suggests that the market for DVD and 4K Blu-ray players is only going to expand over the next five years.   

For people who care about presentation, there has never been a better time to collect physical media. And if the advantages in technical specifications weren’t enough, the floodgates have seemingly been opened for just about anything to get a luxurious disc release, from an ever-increasing plethora of boutique home video labels fulfilling desires of collectors around the world. 

In the heyday of DVD, the big name for home video enthusiasts was the Criterion Collection, a home video imprint that spawned out of the Voyager Company and was aligned with Janus Films, a theatrical distributor known for bringing world cinema to the US. Criterion was joined by the aforementioned Anchor Bay as well as boutique labels and distributors like Blue Underground, Kino Lorber, Tartan, Shout! Factory, Milestone Films, Mondo Macabro and more for DVD releases that combined offbeat curation with robust supplements and the AV presentation that collectors expected. 

Blu-ray expanded upon that greatly with an international roster of labels unearthing forgotten gems while also offering up seemingly definitive presentations of revered canonical staples. Labels like Arrow Video, Grindhouse Releasing, Second Sight, Indicator, Severin, Twilight Time, Olive Films and many more all contributed to the home video collector marketplace by bringing their own unique brand to the format. 

The Al Adamson Masterpiece Collection from Severin Films... is now out of print (try your luck on EBay, Amazon et al). 
The Al Adamson Masterpiece Collection from Severin Films... is now out of print (try your luck on EBay, Amazon et al). 

Now, in 2023, there is a dedicated label for just about anything a cinephile could want, with certain labels focusing on specific regions, eras, genres or modes of film production, leaving nary a stone unturned. Often overlooked, or even intentionally marginalized, filmmakers are finally getting their due, with unexpectedly comprehensive collections created for filmmakers like Ray Dennis Steckler, Andy Milligan and Al Adamson (all via Severin Films) and nearly unheard-of cult impresarios like The Ormond Family getting a similarly lavish treatment from Indicator this year. 

That this is happening alongside exhaustive boxed sets for revered, canonical, figures like Ingmar Bergman, Federico Fellini, Wong Kar-wai and Agnès Varda (all from Criterion Collection) allows these filmmakers to be put into context with one another, leveling the playing field for in depth study and, to an extent, the preservation of their work. 

In an era where cinema spectatorship is increasingly digital, with more people seeing films via streaming platforms and digital rentals than physical media, having these films not only available but packaged together in such a manner is a cause for a party. Even in the DVD fervor of the early 2000s, the concept of a company putting together a 32-movie, fourteen-disc set of the films of Al Adamson would have been akin to a fever dream, and it would have required even more discs due to less storage capacity.

It’s only now, with the current ecosystem of the multitude of home video labels, and the increased, dedicated audience for them, that things like this have become possible. 

It is happening at such a rapid rate that my consistently updated list of titles missing from Blu-ray that I’m personally longing for, is shrinking seemingly by the week. While not exhaustive, and admittedly based on personal taste, the list exists as evidence that not only are many films being released on a constant basis, but there will always be more where they came from. 

It’s important to plan ahead: the author’s shelves await future acquisitions.  — Photographer… Justin LaLiberty
It’s important to plan ahead: the author’s shelves await future acquisitions.  Photographer… Justin LaLiberty

We also live in an era where the ability to connect with fellow collectors is increasingly easy. Dedicated collection tracking apps and forums, like those offered via blu-ray.com, and numerous blogs and podcasts devoted to covering the onslaught of home video releases on a weekly basis, ensure that the culture of home video is being embraced to a degree it has never been before. 

Here on Letterboxd, there is even a handy tool that gives Pro and Patron members members the ability to filter lists via ‘own’ and ‘owned’ tags, something I personally use on a daily basis. I easily created a list of my disc collection, tagged it as ‘owned’, and now when I browse films on the Letterboxd site or app, including user created lists, I can filter by titles I own. Here are some others, from Ruz-El, Leon Vegas, Darren Carver-Balsiger, Amanda, and this whopper of a list from Bat the Blu-ray Collector. It’s easy to find more avid collectors to follow via a simple search of the tags.   

The social connectivity and clever curation of the Letterboxd platform is thus merged with personal collections, erasing (or at least lessening) the need for cumbersome collection-tracking software—and allowing cinephilia and collection-building to exist in tandem. Plus, using the tags ‘own’ or ‘owned’ opens up extra features for subscribed members: the ability to show or hide films you own when browsing any Letterboxd lists, and for the forgetful, your own ownership status will show up in the “Where to Watch” panel, so you can take a walk to your shelves before you hit “rent”. 

Justin with Princess, whose four faves are Kedi, Magic Mike XXL, Sleepwalkers and The Adventures of Elmo In Grouchland. 
Justin with Princess, whose four faves are Kedi, Magic Mike XXL, Sleepwalkers and The Adventures of Elmo In Grouchland

It’s impossible to predict the future and none of us truly knows where home video will be a year or several from now (though market research shows that media players won’t be going out of production anytime soon). What we do know is that at this very moment, people want to physically own the movies that they love.

There is comfort in having collections, knowing that something in your possession can’t be taken from you by an outside party, removed from an on-demand platform, or changed in any way—as digital files can be, on all counts. With access to various types of entertainment becoming increasingly digital, the only way to truly have unfettered access to the media we desire is to obtain it physically, and take care of it. 

Home video hasn’t only democratized access to cinema, it has democratized the stewardship of it as well. If conserving photochemical film elements is an act of preservation, so is managing a library of discs and/or tapes, whether at an institutional level or a private one. 

Ultimately, anyone building a collection, big or small, public or private wants the same thing: for these films to be seen. And right now, whether you’re more interested in the films of the French New Wave luminaries or filmmaking in the gutters of ’70s Staten Island, there couldn’t be a better time to be a home video collector or an avid cinephile. 


Justin LaLiberty is the Director of Operations of OCN Distribution, sister company of boutique home label Vinegar Syndrome—as such, neither Vinegar Syndrome nor its affiliated labels are discussed in this piece, but you can follow Vinegar Syndrome on Letterboxd.

Story title inspired by Jodie Mack’s short film of the same name

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