This week, we’re launching HQ, a new membership tier that’s designed to give our friends in the film industry a place to call home on Letterboxd. Since our inception in 2011, more and more film organizations—festivals, studios, theaters, podcasts and the like—have joined Letterboxd. However, our profiles were always intended for individual use, and aren’t ideal for supporting an organization’s activity.
How do we include groups in a space that’s first and foremost a platform for individual movie lovers? How can we fold them into the culture around here? And: what tools might they need? How could they drop trailers, festival line-ups or general news, and how might they gather Letterboxd followers around an event or announcement?
As examples, both the Austin Film Society and Film at Lincoln Center have growing fan bases on Letterboxd, but not the right tools to fully embrace those audiences around specific screenings and other events. Likewise, what happens when NEON or Criterion or Legion M wants to gift an exclusive video to the Letterboxd community—where does that belong? And is there a way for IndieWire to put the spotlight on writers other than David Ehrlich? (Jokes, we love you David.)