The Amazing Spider-Man ★★½

I had heard that The Amazing Spider-Man was designed to re-boot the franchise for Twilight-loving 12-year-old girls. And so it does. It will clean up.

On the minus side.

1. It has more credibility-defying coincidences than any film l have ever seen:

a. Peter Parker goes in search of father's old scientist friend. Coincidentally, an intern visit in in progress, lead, coincidentally, by PP's unrequited love, Gwen Stacy. Later, PP turns up at Gwen's house and discovers to his horror that her father is, coincidentally, the chief of police - who is charged with catching the vigilante Spider-Man.

b. PP has argument with uncle and aunt, leaves house and goes to a convenience store, where, coincidentally, a robbery takes place. Coincidentally, PP's uncle has come looking for him, and thanks to an amazing coincidence is shot by the exact same robber.

In brief, a lazy object lesson in how to stretch the audience's credibility to breaking point.

2. The ubiquitous product placement was disgusting and absurd: Peter Parker, a science-loving nerd, uses Bing as his default search engine? He's a nerd! Nerds don't use Bing. Nobody uses Bing!

3. The 3D looks retro-fitted and the CGI looks rushed and slightly unpolished.

4. It's at least twenty minutes too long.

5. There are far too many endings.

None of these things will make a blind bit of difference, of course. It will make an absolute fortune.