Everyone knows Mario is cool as fuck. But who knows what he's thinking? Who knows why he crushes turtles? And why do we think about him as fondly as we think of the mystical (nonexistent?) Dr Pepper? Perchance.
I believe it was Kant who said "Experience without theory is blind, but theory without experience is mere intellectual play." Mario exhibits experience by crushing turts all day, but he exhibits theory by stating "Lets-a go!" Keep it up, baby!