can't even accuse JJ of having sold out because being impressed with the idea of a commercial just because it's for a /european/ fashion design company is so him - so on brand, so to speak.
imre kertesz once called this movie 'holocaust kitsch' - the holocaust as a purely aesthetic event of absolute evil, divorced from any actual analysis of the catastrophe or its place in actually-existing bourgeois society.
we see here the most important moment of modern history - the annihilation of the european jewry - reduced to a narrative prop: the scenery in a bildungsroman about 'the good german'.
spielberg - with his cloying and exploitative sentimentalism - effectively denies the holocaust by aestheticizing it.
The fascist dream is realized in its becoming an aesthetic, he said, putting on his Walter Benjamin impression. This has nothing at all to say about the Holocaust except a sentimental "gee, sure was sad all those Jews died!" The Holocaust exists here only to glorify humanity in general (that is to say the audience) by way of Oskar Schindler; and Israel, by way of Jerusalem of Gold. We are faced again with a justification of the present state of…