Neiman-Marcus' main store is a space adorned with all that glitters. We find this piece of Renaissance Revival architecture slotted amidst other grand buildings of varying styles, it's here that the confluence of product and consumer provides sustenance for the company. Watching much of this is like viewing a machine in action ("we're salesmen", "this is a selling institution"), one frequently reevaluating itself in order to appear acquiescent to customers and improve upon their main purpose: selling. This leads onto…

The swirling snow and frozen landscape of the Antarctic may as well be the urban cities of They Live or Prince of Darkness. It still feels the same, the intense animosity of the surroundings and what may be standing in the distance or who we can trust. And because of that we get this sort of vacuum, an empathy vacuum, there's so much focus on the drama and the surroundings we never actually feel a connection to any of these…