Milo is a better performer than most actors.
Conventionally unsettling when necessary (the "I saw her face." scare is still surprising, and it chills the blood), but the main tension is found in the attachment to what we watch, and how the screens of entertainment and information soon become the primary viewing devices of our lives. The Ring is precedent in that it's essentially about individuals influenced by the images and messages they consume, thus revealing the analog stimuli they're being fed and causing a final stand…
Setting: Marvel Board Meeting
Kevin: "And then I said, we already put in 3 end-credits scenes, how about 2 more?!?"
Marvel Exec #2: "You're such a card, Kevin."
Kevin: "These movies don't make themselves!"
Marvel Exec #3: "Well I mean they kinda do. That's why we installed that conveyer belt in northern Idaho and everything."
Kevin: "You got me there!"
*Meeting Room door opens*
Kevin: "Well look who it is, our crazy director intern, come in James."…
Me: Hi, I'd like one ticket for Warcraft please.
Ticket guy: Did you bring your strategy guide?
Me: Wait, what?
Ticket guy: Have you played The Burning Crusade and Wrath of The lich King?
Me: Waitwaitwait...slow down.
Ticket guy: What about Cataclysm, Mists of Pandaria, and Warlords of Draenor?
Me: I don't even know what a Draenor is.
Ticket guy: Are you excited for Legion?
Me: Is that based on the demon movie with Dennis Quaid?
*Ticket guy sighs, rips ticket, and points the way towards the auditorium*
Ticket guy: Good luck.