I don't ever hear this film talked about when people are discussing, Cronenberg or movies based on Stephen King novels. Why is this movie never talked about? 

It's got a great performance my Christopher Walken, a wildly hysterical and fun to watch  Martin Sheen is in this, and the films takes an interesting turn. It's not at disturbing as Cronenberg normally is but it's got one moment in particular that is very much the directors style.