It is astounding how incompetent THE SNOWMAN is. I can't even be mad because I'm so amazed at how awfully crafted it is.
"It's not scary."
"It cares more about style than substance."
"It loses itself in the second act."
A delicious blend of romantic drama and haunted house films of an era long gone, with splashes of horror from a multitude of decades. It's beautiful, melancholy, and all too enjoyable to dismiss solely based on predictability. Assuming you allow the red snow to envelop you like a good old friend, you'll have a lovely time.